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GoingUp! - Bringing Web Analytics & SEO Together

Thu, Aug 6, 2009

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With an AJAX-rich interface, GoingUp! combines powerful Web Analytics with top notch SEO tools.

GoingUp! - Web Analytics & SEO Tool

GoingUp! integrates popular Web Analytics & SEO tools in one easy-to-use interface to see how your website is performing from all points-of-view.

GoingUp! lets you earn points while using theie free Web Analytics Tracking, you’ll be able to use these points for premium services such as search engine promotion, keyword rank monitor and more.

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Google Analytics Launches Individual Qualification (IQ) Program

Wed, Mar 4, 2009

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http://www.google.com/analytics/images/logo_ga.gifGoogle announced today the launch of a new skills qualification program, Google Analytics Individual Qualification (IQ), which allows individuals to demonstrate proficiency in Google Analytics.

Google provides a free online course that covers web analytics techniques and Google Analytics implementation, administration, and analysis tools. Agencies and other organizations can have staff take the course as part of professional development.

While Google Analytics is easy to use for beginners, it’s most powerful in the hands of knowledgeable users. Qualified users will be effective at leveraging Google Analytics within their organizations and at helping others to do the same.

The Google Analytics IQ program is tailored for agencies who want to retain and develop employees who are knowledgeable about Web analytics, and for individuals who seek ways to improve their job prospects or further their own personal development. Individuals do not have to be associated with an agency or organization to take the online course or test. (more…)

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Yahoo! testing Sponsered Sites in Organic SERPs?

Mon, Oct 13, 2008

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Seems like Yahoo! is testing new search results with price comparison sites occupying the major share on SERPs. What’s more surprising is that 4 out of 10 Yahoo! Organic Search results found were sponsored results. The screenshot purports to show Yahoo! testing a new search results for product based queries.

Yahoo! testing Sponsered Sites in Organic SERPs

While the entire SEO and Blog industry is busy discussing about bloggers and media pundits not classifying Paid Links/Posts as ‘Sponsored ’ & ‘No-Follow’ on their site/blog. Our big brother here slips through some of their sponsor results/sites into organic listing! (more…)

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StormOptimiser 2.0 - Paid Search Optimisation and Web Analytics Tool

Wed, Sep 24, 2008

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DC Storm, today launched the Paid Search Optimisation and Web Analytics tool StormOptimiser 2.0 that introduces Profile Campaign Management™ adding significant functionality to its integrated online marketing suite StormIQ™, allowing marketers to define and drill down to previously unavailable subsets of their campaigns (at all levels including adgroup, keyword and creative) and build complex and bespoke optimisation rules  with ease.

The StormOptimiser 2.0 makes it easy to automate the manual processes involved in effective Pay Per Click (PPC) Optimisation and reporting across all media channels including paid search, natural search, display, email, affiliate, and direct media.

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WebTrends Appoints Alex Yoder as its new CEO

Tue, Aug 19, 2008

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The Board of Directors of WebTrends Inc. today announced the immediate appointment of Alex Yoder as the company’s new President and Chief Executive Officer following the resignation of Dan Stickel. Yoder was also appointed to the company’s Board of Directors.

In naming Yoder as CEO, the board turned to a WebTrends insider with seven years of experience at the company, and who most recently led WebTrends to its most successful quarter in history as its vice president of sales.

He also has been one of the key executives leading the company’s long-term strategic planning, and has over 20 years of global business experience.

View: Press Release | WebTrends | WebTrends replaces CEO (Business Journal - Portland)

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Dennis R. Mortensen from Yahoo! elected onto Board of Directors at WAA

Mon, Aug 18, 2008

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WAA Special Election Result Announcement - Dennis R. Mortensen, Director of Data Insights at Yahoo! elected onto Board of Directors at Web Analytics Association.

E-Mail from Jim Sterne (Chairman of WAA) to Web Analytics Association Members about the Election Result Announcement.

Dear Members:

I am pleased to announce that the WAA Membership has elected Dennis R. Mortensen, Director of Data Insights at Yahoo!, to the Board of Directors. Dennis will serve through May, 2010.
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Web Analytics Video Section

Mon, Aug 18, 2008

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Web Analytics Blog has introduced a new section Web Analytics Video, which also has been integrated in the blog sidebar. We would be indexing latest and most interesting videos from around the web and will be adding them regularly.

Videos available would be - video interview with web analytics pundits, tutorials, latest trends and so forth indexed around the web.

Some of the recently added videos

You might want to subscribe to Web Analytics Video RSS Feed to get the latest updates or subscribe to Web Analytics Blog RSS Feed.

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Web Analytics Specialist - NameMedia

Mon, Aug 18, 2008

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Web Analytics Specialist at NameMedia

NameMedia is revolutionizing the media industry! We operate a network of community websites across a variety of interest & hobby areas that attract millions of people every day. If you enjoy an entrepreneurial environment focused on building a new generation of online communities, we’d love to hear from you. We’re doing some things you haven’t seen before, so we’re looking for folks with talent and ambition.

NameMedia is seeking a detail-oriented, high-energy Web Analytics Specialist at our headquarters office in Waltham, MA (10-miles west of Boston).

Web Analytics Specialist Role Summary:

The Web Analytics Specialist is responsible for the collection, reporting and analysis of data relating to our network of community websites. The Web Analytics Specialist will generate informed conclusions and present actionable recommendations to improve the effectiveness & efficiency of the business.

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Junior Web Analyst - Wirestone

Sat, Aug 16, 2008

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Position: Junior Web Analyst at Wirestone

If you get where the Web is at today, and have some strong informed opinions about where it’s going, then opportunity knocks today.

Naturally, you possess a keen intuition for all things Internet. You get the Web and marvel at its beauty. You also command a well-earned technical knowledge base with emphasis on usability and marketing principals.

As a Wirestone Web Analyst you’ll have the opportunity to jump into one of the fastest growing & dynamic online industries. You’ll get to help our clients answer key questions about what’s happening (or should happen) or their sites. And because you’re as comfortable around people as you are around data, you’ll have no problem jumping right in and contributing to the cross-functional teams that make it happen.

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Senior Web/ Business Analyst - Digg

Sat, Aug 16, 2008

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Digg is a recognized leader and one of the hottest growth companies in the exploding online social media space.

Founded in 2004 and backed by top-tier investors, Digg is currently among the 30 most visited sites in the US. We offer competitive pay, a talented team and a great start-up environment.

Job Type and Location: Full Time - San Francisco, CA, United States

Web/Business Analyst Job Description:

The Senior Web/Business Analyst is responsible for tracking key business metrics for online user behavior, email campaigns, sponsor campaign and feature performance. The ideal candidate will be someone who loves to use numbers to identify trends to make actionable recommendations.

The Senior Web/Business Analyst is responsible for Digg’s Web analytics strategy and will work cross-functionally with development, product management, marketing and business development regularly. They will also help drive traditional online market research efforts.

Successful candidates will offer a strategic perspective, sound business judgment, deep analytical capabilities, and a collaborative working style. They will possess strong intellectual curiosity, and a passion for achieving practical business impact. This position reports to the Director of Marketing.
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