Web Analytics Blog

The Board of Directors of WebTrends Inc. today announced the immediate appointment of Alex Yoder as the company’s new President and Chief Executive Officer following the resignation of Dan Stickel. Yoder was also appointed to the company’s Board of Directors.

In naming Yoder as CEO, the board turned to a WebTrends insider with seven years of experience at the company, and who most recently led WebTrends to its most successful quarter in history as its vice president of sales.

He also has been one of the key executives leading the company’s long-term strategic planning, and has over 20 years of global business experience.

View: Press Release | WebTrends | WebTrends replaces CEO (Business Journal - Portland)

WAA Special Election Result Announcement - Dennis R. Mortensen, Director of Data Insights at Yahoo! elected onto Board of Directors at Web Analytics Association.

E-Mail from Jim Sterne (Chairman of WAA) to Web Analytics Association Members about the Election Result Announcement.

Dear Members:

I am pleased to announce that the WAA Membership has elected Dennis R. Mortensen, Director of Data Insights at Yahoo!, to the Board of Directors. Dennis will serve through May, 2010.
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Web Analytics Blog has introduced a new section Web Analytics Video, which also has been integrated in the blog sidebar. We would be indexing latest and most interesting videos from around the web and will be adding them regularly.

Videos available would be - video interview with web analytics pundits, tutorials, latest trends and so forth indexed around the web.

Some of the recently added videos

• How Web Analytics Are Changing Business
• Web Analyst Salary
• Web Analytics - The Career Choice
• Web Analytics as a Career

You might want to subscribe to Web Analytics Video RSS Feed to get the latest updates or subscribe to Web Analytics Blog RSS Feed.

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Web Analytics Specialist at NameMedia

NameMedia is revolutionizing the media industry! We operate a network of community websites across a variety of interest & hobby areas that attract millions of people every day. If you enjoy an entrepreneurial environment focused on building a new generation of online communities, we’d love to hear from you. We’re doing some things you haven’t seen before, so we’re looking for folks with talent and ambition.

NameMedia is seeking a detail-oriented, high-energy Web Analytics Specialist at our headquarters office in Waltham, MA (10-miles west of Boston).

Web Analytics Specialist Role Summary:

The Web Analytics Specialist is responsible for the collection, reporting and analysis of data relating to our network of community websites. The Web Analytics Specialist will generate informed conclusions and present actionable recommendations to improve the effectiveness & efficiency of the business.

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Position: Junior Web Analyst at Wirestone

If you get where the Web is at today, and have some strong informed opinions about where it’s going, then opportunity knocks today.

Naturally, you possess a keen intuition for all things Internet. You get the Web and marvel at its beauty. You also command a well-earned technical knowledge base with emphasis on usability and marketing principals.

As a Wirestone Web Analyst you’ll have the opportunity to jump into one of the fastest growing & dynamic online industries. You’ll get to help our clients answer key questions about what’s happening (or should happen) or their sites. And because you’re as comfortable around people as you are around data, you’ll have no problem jumping right in and contributing to the cross-functional teams that make it happen.

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Digg is a recognized leader and one of the hottest growth companies in the exploding online social media space.

Founded in 2004 and backed by top-tier investors, Digg is currently among the 30 most visited sites in the US. We offer competitive pay, a talented team and a great start-up environment.

Job Type and Location: Full Time - San Francisco, CA, United States

Web/Business Analyst Job Description:

The Senior Web/Business Analyst is responsible for tracking key business metrics for online user behavior, email campaigns, sponsor campaign and feature performance. The ideal candidate will be someone who loves to use numbers to identify trends to make actionable recommendations.

The Senior Web/Business Analyst is responsible for Digg’s Web analytics strategy and will work cross-functionally with development, product management, marketing and business development regularly. They will also help drive traditional online market research efforts.

Successful candidates will offer a strategic perspective, sound business judgment, deep analytical capabilities, and a collaborative working style. They will possess strong intellectual curiosity, and a passion for achieving practical business impact. This position reports to the Director of Marketing.
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Job Opening: Web Analytics Analyst

A mid-level position in the field of website analytics those with a minimum of 2 years of experience in configuring website analytics platforms, developing custom reports and providing analysis on website statistics.

If you are interested, BusinessOnline expect you to come into the position with some form of experience working with previous analytics platforms and providing analysis of reports.

Aside from that, you must continue learning and keep up-to-date with new and developing platforms and strategies within the space. We will expect you to rise to these and other challenges that might surface and thrive on change, innovation, critical thinking, humor, results, and success.

If you believe you are a perfect fit for this position, read more about it - Web Analytics Analyst - BusinessOnline and contact BusinessOnline through the contact information provided in document.

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Image via Wikipedia

Hitwise recently came out with a report on web traffic comparison between High Street Retailers and Online-Only Retailers. The outcome of the report suggests that people from UK were trusting High Street Retailers for Online Shopping over Online-Only Retailers.

Online high street retailers in the UK, such as Argos, Next, and Marks and Spencer, received 19.3% more UK Internet visits during July 2008 than the 100 largest online only retailers, such as Amazon, Play.com and ASOS.

The graph above is based on two custom categories of the top 100 high street and online-only retail websites. However, Hitwise  have excluded websites from Shopping and Classifieds - Auctions (i.e. eBay) and Rewards and Directories categories.

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Interesting presentation on Web Analytics and Product Management for the Web 2.0 by Dan Olsen, CEO & Founder - YourVersion at Web 2.0 Expo, San Francisco.

With over 16 years of high-tech product management experience, Olsen Solutions‘ Principal Consultant, Dan Olsen, has helped many clients improve their product and business results.

zembly a service from Sun Microsystems that allows developers to create and publish Social Applications will now automatically receive Sometrics, social analytics data to help them understand their audiences and boost traffic and revenue, both parties announced today.

All apps built with zembly will have analytics enabled by Sometrics’ groundbreaking social analytics solution, which was created expressly to track and analyze traffic, demographics, interests and actions within the social web. Sometrics goes beyond typical analytics to track social actions after ads are served, helping developers know exactly who’s engaging and optimize their ad networks accordingly to increase revenue.

Zembly is the world’s first development environment for Facebook, OpenSocial, Meebo and other social platforms. At zembly.com, the act of creating applications is itself social—working together with friends and thousands of other people, users reuse pieces within zembly and on the web to create social applications. Once an application is ready to be deployed, zembly hosts and scales it to any number of users.

Sometrics is a cross-platform, one-stop-shop, aggregating data from any social networking or community-based site, big or small. zembly developers will start seeing the Sometrics analytics data in the coming weeks.

“Zembly truly embraces the ‘social’ in social networking, with its collaborative approach that makes it easy for anyone to build applications,” said Ian Swanson, Sometrics co-founder and CEO. “It’s a great place for developers, and we’re thrilled to be part of the community by sharing with developers our social intelligence – relevant analytics and the tools they need to put that data to good use.”

“Reliable, in-depth analytics data is the critical piece developers need to help them build a thriving community and increase engagement with their applications,” said Todd Fast, zembly CTO. “Sometrics is all about enabling the developer to get a unique perspective on the usage and spread of their applications. We love what Sometrics is doing – the company’s approach is extremely developer-friendly and fits perfectly with our mission of providing a collaborative place for developers to put their creativity to work.”

Developers will also have the option to couple the analytics tool with Sometrics’ social ad platform, which serves ads and hyper-targets them by demographics, geography and social interests (music, sports, etc.).

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