Web Analytics Blog | iAnalyzr

Digg is a recognized leader and one of the hottest growth companies in the exploding online social media space.

Founded in 2004 and backed by top-tier investors, Digg is currently among the 30 most visited sites in the US. We offer competitive pay, a talented team and a great start-up environment.

Job Type and Location: Full Time - San Francisco, CA, United States

Web/Business Analyst Job Description:

The Senior Web/Business Analyst is responsible for tracking key business metrics for online user behavior, email campaigns, sponsor campaign and feature performance. The ideal candidate will be someone who loves to use numbers to identify trends to make actionable recommendations.

The Senior Web/Business Analyst is responsible for Digg’s Web analytics strategy and will work cross-functionally with development, product management, marketing and business development regularly. They will also help drive traditional online market research efforts.

Successful candidates will offer a strategic perspective, sound business judgment, deep analytical capabilities, and a collaborative working style. They will possess strong intellectual curiosity, and a passion for achieving practical business impact. This position reports to the Director of Marketing.
Senior Web/Business Analyst Responsibilities:

• Collection, assessment and distribution of website analytics, aggregating internal and external data sources, publishing standardized reports, creating actionable trend information based on research
• Identify and measure key performance metrics for user behavior and marketing effectiveness (user growth, engagement, abandonment, campaign ROI, segmentation)
• Define business and technical requirements for internal tracking systems (to measure sponsor campaigns, email outreach, Web assets, funnel analysis, etc.)
• Provide weekly and monthly reports and dashboards to include trending, analysis, and recommendations. Present to functional leads and executive teams
• Manage day-today relationships with the Web analytics and online research vendors. Continue to seek out possible vendors whose products will further add value to the department
• Ensure that internal stakeholders have the information required to make informed business, product, marketing and sales decisions. Perform ad hoc business analysis for product, marketing and business development teams
• Develop, maintain and update analytical models to measure the success of marketing initiatives using web-based analytics tools
• Assist in development of business cases and analysis of new features, marketing efforts, and partner campaigns
• Develop and drive traditional market research and work with research vendors to present core metrics
• Play an active role in departmental presentations and decks by gathering necessary statistics, market research and studying industry and competitive trends
• Monitor the quality and integrity of the data in the system and reports being produced. Work with Operations to ensure Web analytics tools and internal data warehouse are working properly

Senior Web/Business Analyst Qualifications:

• 5+ years Web Analysis experience including: measures, terminology, benchmarks
• Familiarity with metrics for online consumer businesses (user acquisition, clickstream analysis, marketing efficiency, consumer lifecycle, etc.)
• Previous experience with Web analytics packages is mandatory (e.g., HBX, Omniture, Google Analytics, etc.)
• Experience with online research tools, such as comScore Media Metrix, Nielsen NetRatings, eMarketer, Jupiter, Forrester, etc
• Understanding of traditional market research techniques, statistical reporting and panel methodologies
• Strong skills in problem definition, rigorous analysis, and recommendation development
• Deep understanding of online business models and processes and a strong understanding of marketing concepts and strategies
• Self-motivated, deadline-driven, ability to support multiple projects at a time
• Excellent communication skills - both written and oral, comfortable presenting to large groups
• Bachelor’s Degree required

Qualified applicants should apply online at Jobvite.com. (Or send a resume and cover letter to jobs@digg.com)

Visit: Digg / Jobs at Digg