DC Storm, today launched the Paid Search Optimisation and Web Analytics tool StormOptimiser 2.0 that introduces Profile Campaign Management™ adding significant functionality to its integrated online marketing suite StormIQ™, allowing marketers to define and drill down to previously unavailable subsets of their campaigns (at all levels including adgroup, keyword and creative) and build complex and bespoke optimisation rules with ease.
The StormOptimiser 2.0 makes it easy to automate the manual processes involved in effective Pay Per Click (PPC) Optimisation and reporting across all media channels including paid search, natural search, display, email, affiliate, and direct media.
Seth Richardson, CEO of DC Storm, said: ““Web analytics data is too valuable to be siloed for management reports and web analysts. To gain full advantage web analytics data needs to be made available to marketers and optimisation tools. StormOptimiser 2.0 closes the loop and seamlessly integrates Web Analytics and PPC Optimisation.”
“Since introducing web analytics to StormIQ we have focused on quality of data, customisable tracking and report segmentation. With the launch of StormOptimiser 2.0 these core qualities don’t change but the ability to take advantages of these benefits is much improved.”
About DC Storm
Brighton based web analytics and pay per click (PPC) optimisation specialist, DC Storm, today announced that it has secured significant second round funding with their launch of StormOptimiser 2.0, it’s much anticipated PPC optimisation tool.
DC Storm was formed four years ago by three engineers working together at AltaVista. They saw a gap in the market for a scalable, fully integrated search marketing tool. By combining their experience in the Search industry, DC Storm engineered a suite of bespoke search, tracking and optimisation tools.
More Info: DC Storm | StormOptimiser 2.0 | StormIQ
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