Web Analytics Blog | iAnalyzr

Job Opening: Web Analytics Analyst

A mid-level position in the field of website analytics those with a minimum of 2 years of experience in configuring website analytics platforms, developing custom reports and providing analysis on website statistics.

If you are interested, BusinessOnline expect you to come into the position with some form of experience working with previous analytics platforms and providing analysis of reports.

Aside from that, you must continue learning and keep up-to-date with new and developing platforms and strategies within the space. We will expect you to rise to these and other challenges that might surface and thrive on change, innovation, critical thinking, humor, results, and success.

If you believe you are a perfect fit for this position, read more about it - Web Analytics Analyst - BusinessOnline and contact BusinessOnline through the contact information provided in document.

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Hitwise recently came out with a report on web traffic comparison between High Street Retailers and Online-Only Retailers. The outcome of the report suggests that people from UK were trusting High Street Retailers for Online Shopping over Online-Only Retailers.

Online high street retailers in the UK, such as Argos, Next, and Marks and Spencer, received 19.3% more UK Internet visits during July 2008 than the 100 largest online only retailers, such as Amazon, Play.com and ASOS.

The graph above is based on two custom categories of the top 100 high street and online-only retail websites. However, Hitwise  have excluded websites from Shopping and Classifieds - Auctions (i.e. eBay) and Rewards and Directories categories.

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Interesting presentation on Web Analytics and Product Management for the Web 2.0 by Dan Olsen, CEO & Founder - YourVersion at Web 2.0 Expo, San Francisco.

With over 16 years of high-tech product management experience, Olsen Solutions‘ Principal Consultant, Dan Olsen, has helped many clients improve their product and business results.

zembly a service from Sun Microsystems that allows developers to create and publish Social Applications will now automatically receive Sometrics, social analytics data to help them understand their audiences and boost traffic and revenue, both parties announced today.

All apps built with zembly will have analytics enabled by Sometrics’ groundbreaking social analytics solution, which was created expressly to track and analyze traffic, demographics, interests and actions within the social web. Sometrics goes beyond typical analytics to track social actions after ads are served, helping developers know exactly who’s engaging and optimize their ad networks accordingly to increase revenue.

Zembly is the world’s first development environment for Facebook, OpenSocial, Meebo and other social platforms. At zembly.com, the act of creating applications is itself social—working together with friends and thousands of other people, users reuse pieces within zembly and on the web to create social applications. Once an application is ready to be deployed, zembly hosts and scales it to any number of users.

Sometrics is a cross-platform, one-stop-shop, aggregating data from any social networking or community-based site, big or small. zembly developers will start seeing the Sometrics analytics data in the coming weeks.

“Zembly truly embraces the ‘social’ in social networking, with its collaborative approach that makes it easy for anyone to build applications,” said Ian Swanson, Sometrics co-founder and CEO. “It’s a great place for developers, and we’re thrilled to be part of the community by sharing with developers our social intelligence – relevant analytics and the tools they need to put that data to good use.”

“Reliable, in-depth analytics data is the critical piece developers need to help them build a thriving community and increase engagement with their applications,” said Todd Fast, zembly CTO. “Sometrics is all about enabling the developer to get a unique perspective on the usage and spread of their applications. We love what Sometrics is doing – the company’s approach is extremely developer-friendly and fits perfectly with our mission of providing a collaborative place for developers to put their creativity to work.”

Developers will also have the option to couple the analytics tool with Sometrics’ social ad platform, which serves ads and hyper-targets them by demographics, geography and social interests (music, sports, etc.).

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iPerceptions Inc. announced today that 4Q its free, permission-based survey solution developed with well-known Web Analytics blogger Avinash Kaushik, is going global with support for 16 languages. Companies of all sizes can now use 4Q to reach out to web site visitors in any part of the world, capture their feedback and use their insights to improve the online customer experience.

The enhancements come less than five months after the launch of 4Q, and already thousands of companies are using the survey solution to listen directly to their website visitors and understand what it takes to give them the best possible online experience.

The 4Q website is now available in English, Spanish, Canadian French and European French, and the survey is now available in English, Canadian French, Latin American Spanish, European Spanish, Portuguese, European French, German, Dutch, Danish, Swedish, Norwegian, Italian, Traditional Chinese, Simplified Chinese, Japanese and Korean.

In addition to the new multi-language capability, 4Q now features multiple tool enhancements, including the ability to create multiple surveys within one account as well as edit the question selections for existing, live surveys.

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Google Web Search usage continues to dominate the US market with its share reaching close to 70% (69.17%). Yahoo! occupies the second place with 19.62%, MSN and Ask.com occupying the third and fourth place with 5.46% & 4.17%.

The other search engines accounted for 1.70% of US Search Market, nearly 42 search engines are within the other search engines category. Google also maintains a solid market in U.K with 87% (10% increase since June 2007).

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Looking for a kick start in a career with Web Analytics? New to Web Analytics but think you need some introduction or some exclusive talks by Industry pundits of Web Analytics? This event is for you and for everyone who are interested with Web Analytics.

Avinash Kaushik is a renowned author, blogger and Google Analytics Evangelist, who will be providing Free Webniar on 3 Things to Die for: Web Analytics Unleashed.

Though quiet not aimed for beginners, the event will for sure cater the niche, Avinash Kaushik’s numerous presentation and talks on Web Analytics is available on YouTube (Videos) and Expert Interview from many bloggers.

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Web Analytics Association (WAA) is organizing a webcast on July 10, 2008, at 8:30 am PDT (GMT -7:00) on Annual Member Meeting (2008).

If you are interested in joining the webcast, use the link at bottom of the article to register. Agenda for the event is integrated to the article from Scribd (scroll down).

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Web Analytics Vendors and Practitioners have been reporting about the AVG LinkScanner’s attempts in generating fake Internet traffic. AVG rolled out its latest version (v8.0) last month which was downloaded by 20+ million people, AVG LinkScanner searches for website that might contain malware or virus that might affect people by running at background by visiting each website listed in Google’s SERP (Search Engine Result Pages).

The fake traffic or traffic that these bots generated increased upto 30% to 50% as reported by numerous webmasters, the news was recently featured at The Register which attracted an active discussion in comment section with officials from AVG responding to many comments from Web Masters.

While many Web Analysts and Web Masters came out with a fix that could temporarily block of the fake traffic, there was no official fix from AVG until couple of days back when the official press release came out.

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Licensing.biz, a daily resource for buyers and licensing professional has taken strategic decision to launch an online-only resource for licensing market based on reports it gathered from Google Analytics (Web Analytics Package from Google).

“Google Analytics shows you how people found your site, how they explored it, and how you can enhance their visitor experience.”

Official data from Google Analytics has shown that Licensing.biz achieved its best performance for page views, sessions served and unique visitors during the same month (June 2008) as their extensive coverage of the Licensing International show in New York.

According to the Web Analytics Data report, page views grew by 7% in June to 37,294, sessions were up 8% to 20,578 and, importantly, unique visitors grew by 14% to 12,203.

Some 11,100 people are now receiving their daily news bulletins and breaking news flashes, while their international readership now stretches to countries including the US, Australia, Canada, mainland Europe and Hong Kong. Licensing.biz is six months old and the statistics from Google Analytics data have provided them better insight to focus and optimize.

The stats and decisions from Licensing.biz are promising enough to show how Small Business Companies and Individuals can benefit from Free Analytics Pacakage (such as Google Analytics) to identify their potential and measure users engagement for decision making.

View: Licensing.biz (For Everyone in the Business of Licensing)